We run organic search and AI-search visibility for premium DTC brands, brand-safe content that respects your equity.
A second set of eyes on the channel that should compound for years, before you pour another dollar into paid.
Google isn't the front door anymore.
ChatGPT, Perplexity, Google AI Overviews. Customers discover premium brands in places your SEO playbook ignores.
Your content was written for the old SERP.
Most premium DTC content is optimized for keyword density. The new SERP rewards depth, authority, and brand-true voice instead.
AI Overviews are eating top of funnel.
Informational queries that brought you organic traffic are now answered above the results. Your category content is losing impressions, fast.
Schema is the new optimization lever.
Structured data drives AI-search visibility and rich result eligibility. Most premium DTC sites are missing the basics.
Branded queries are 40%+ of organic value.
You can see them. You can't fully attribute them. Brand strength is now your biggest organic acquisition lever.
Site speed wins are offset by Core Web Vitals losses.
Page speed gets celebrated. CLS and INP get ignored. The full picture matters more than any single number.
Brand search is your cheapest growth lever.
You can see it. You can't fully credit it. It's also the most defensible, lowest-cost acquisition you have. Brand strength is the asset.
Customers are finding brands differently than they were two years ago.
ChatGPT, Perplexity, AI Overviews. The discovery path has fragmented. Your SEO playbook from 2023 doesn't account for any of it.
Last year's content may be working against you.
Generic content written for the old SERP is now invisible. Worse, it can dilute your brand's authority signals in the new one.
Migrations have quietly cost brands a year of growth.
Most premium brands lose 20-40% of organic when they migrate platforms. The dev shop owns the build. Nobody owns the SEO. The bill comes later.
AI is eating the cheap traffic you used to count on.
Informational queries that brought you to discoverable buyers now get answered above the results. The free top-of-funnel is shrinking. Brand has to do more of the work.
Your brand voice is now more valuable, not less.
The AI flood is producing commodity content at scale. The premium brands winning organic are the ones who didn't dumb their voice down for the algorithm.
Plus the strategic advisory layer, CRO, analytics, tracking, ecommerce strategy, included by default.
No aggressive tactics. No shortcuts that compromise how the brand reads or sounds. No recommendations we wouldn't defend in a board meeting.
Voice, aesthetic, and integrity come first. Visibility follows.
Some SEO work we implement directly: redirects, title tags, metadata, on-page changes. Anything that touches your code repository stays with your developer: theme files, site speed, custom performance work.
Two reasons: cleaner repo (we don't add cooks to the kitchen) and clearer expertise (your dev knows their codebase better than we do).
Three shifts reshaping organic for premium DTC brands. What we're doing about each.
AEO is becoming the primary interface.
ChatGPT, Perplexity, and AI Overviews are how customers research premium brands now. We engineer for citation, not just ranking.
The content quality bar is rising.
AI flood means commodity content is worthless. The brands winning are publishing fewer, deeper pieces with distinctive voice.
Brand search is the dominant lever.
As discovery fragments, brand strength becomes the most reliable organic driver. We invest in brand-building content alongside acquisition content.
Three shifts in how organic works in 2026, and why they matter for the P&L.
AI search is the new front door.
The first impression more buyers get of your brand isn't your site, it's an AI answer that may or may not cite you. Most brands aren't engineering for this. The ones that are will compound.
Content is becoming expensive again.
Commodity content is worthless. Distinctive, brand-true work is what wins. That's costly in the short run and durable in the long run. The trade-off is real and worth making.
Brand is becoming the primary organic moat.
As discovery fragments, brand strength becomes the most reliable driver of cheap acquisition. Brand-building and SEO are now the same investment.
The dev shop did beautiful work. The new site was faster, cleaner, prettier. Then organic traffic dropped 35% in week one. URL structures had changed without redirects, schema markup hadn't carried over, and internal link structure broke topic authority. The brand was on track to lose $89K/month in attributable organic revenue.
We owned the SEO migration the build didn't. Within 60 days, 92% of traffic returned. The dev shop kept the relationship. The brand kept the rankings. Now we work with that dev shop on every migration.
The dev shop did beautiful work. The new site was faster, cleaner, prettier. Then organic traffic dropped 35% in week one. The brand was on track to lose $89K a month in attributable revenue. The build looked perfect. The growth engine was breaking quietly underneath.
We owned the SEO migration the build didn't. Within 60 days, 92% of traffic returned. The dev shop kept the relationship. The brand kept the rankings. The next migration started with us in the room from day one.
Engagement starts at
$3–4k per month, per service.
Most clients bundle two or three services for $9–12k a month.
Brands above $75M GMV typically engage at $6–10k per service, $18–30k bundled.
Month-to-month. No annual contract.
"Most agencies make their best margin on your Black Friday. We don't. The rate is fixed at right-sizing and stays there through your peaks, until meaningful growth justifies a conversation."
Jacob Hagberg
Twenty years in premium DTC growth.
Built and led paid media and SEO programs for brands across denim, beauty, footwear, and lifestyle, much of it as white-label fulfillment for other agencies before going direct. Tag-team format on every account. The strategists who start on your work stay on it. Every one has 10+ years in their channel.
"The strategist on your kickoff is the same strategist on your account two years later. That's why we partner with clients for years, not quarters."
We'll show you what we see on your site in real time, walk through what is actually limiting growth, and you decide whether to keep talking.
Thirty minutes. We'll tell you whether your organic channel is actually healthy, or whether the next quarter is going to surprise you.
Introduce yourself→