Three channels under one team. Senior strategists who stay on your account. Fees that don't automatically grow when your media budget does. The operating model behind the engagement.
Every recommendation we make passes through these three.
Most agencies pitch tactics. We start with what actually moves the needle.
Channel wins that damage the brand cost more in the long-run. Brand integrity comes first.
Spreading thin kills more growth than under-investing.
Most brands at $20M+ run Google Ads, Meta Ads, and SEO across three different vendors. Each one is fine in their own lane. None of them talk to each other. Your Director becomes the translator and the referee. We run all three under one team. That structure is what produces fewer meetings, channels in sync, and no finger-pointing when attribution breaks.
We spend your budget the way we'd spend our own. We don't waste energy on things we wouldn't do in our own business. Yes, we own ecommerce businesses ourselves. Three structural choices back it up:
Every retainer is month-to-month. No renewal awkwardness, no contract incentive to coast. We earn the business each month, or we don't have it.
Most agencies take 10-15% of media spend, which makes growing your budget profitable for them whether or not it grows your business. We don't. We set a soft cap with you upfront until meaningful growth justifies a conversation.
Most SEO agencies sell on exotic tactics. Lock you into a 6-month minimum. Deliver activity that fills reports but doesn't ship results. We work the fundamentals - technical, content, links earned through quality. No shortcuts. The work doesn't sparkle. It compounds.
Also gone: surprise invoices, nickel-and-diming, upsells you don't need, bait-and-switch teams. We removed everything we hated about agencies.
Two senior strategists per engagement. The account strategist owns the relationship and the cross-channel decisions. The channel strategist (media buyer or SEO lead) runs the day-to-day inside the platform.
No handoffs. No layers. The people doing the work are the people you talk to.
We don't hire below ten years of experience in a channel. No associates. No account managers learning on your business.
They've worked through every major shift in their channel - iOS 14, Performance Max, GA4, COVID, AI Overviews. Judgment calibrated by experience, not training material.
Saying no to certain work is what lets us go deep on the work we do.
We don't produce videos, images, email designs, or written content. We provide analytical feedback to your creative team on what is and isn't working.
We work alongside your dev partner. We implement what runs through your CMS: redirects, title tags, metadata, on-page edits. Theme code and site speed implementations stay with your developer. We don't touch the code repo.
Three services: Google Ads, Meta Ads, SEO + AEO. That's it.
Orange Fox started in 2010 as a small team of in-house operators who wanted to do agency work without the agency tradeoffs. The structure has stayed deliberately small.
Founded Orange Fox in 2010. Spends his time on portfolio-level strategy and the cross-channel calls that don't sit cleanly inside one platform. Advises CEOs, CFOs, and CMOs on where to invest next.
We'll show you what we see on your account in real time, walk through what's actually limiting growth, and you decide whether to keep talking.
Introduce yourself→