We run Facebook and Instagram for premium DTC brands, creative-led performance with attribution that holds up to scrutiny.
A second set of eyes on the channel where premium brands quietly lose the most money to fatigue and bad attribution.
Creative is the new audience.
Targeting died with iOS. Creative is now what decides who sees your ads. Most accounts haven't restructured around this.
Your Lookalikes died. Your audience layer hasn't caught up.
The 1-5% Lookalike playbook is over. Most accounts still run it from habit. We rebuild audience strategy around interest signals and broad targeting.
Frequency is climbing. Attribution isn't showing it.
Real CAC is rising even when reported CAC looks stable. Frequency, creative fatigue, and attribution decay all hide it.
Catalog ads do more than you credit them for.
DPA performance is often misattributed across the account. We isolate what catalog is actually contributing.
Your iOS data is worse than you think.
Modeled conversions feel real but rest on probability. CAPI implementation quality varies wildly. We audit the entire data pipeline.
Advantage+ is taking over whether you like it or not.
Manual control keeps eroding. Resisting it is expensive. We work with the algorithm, but we feed it the right inputs.
Your real CAC is rising. Your dashboard isn't showing it.
Meta's reporting smooths over the truth. Real customer acquisition cost is climbing while reported numbers stay flat. Margins move first.
Creative is the only lever that still matters.
Targeting died with iOS. The brands winning Meta are investing in creative volume and brand discipline. Most aren't.
You're paying Meta to find people you already had.
Meta credits itself for purchases that would have happened anyway. Most accounts never measure the difference. Real spend efficiency is unknown.
Discount-led creative is training against your brand.
Promo ads get cheap clicks. Cheap clicks train Meta to find discount-seekers. Brand equity quietly erodes over quarters, not weeks.
Your operator can't see what's broken.
Most don't run incrementality tests because they reveal bad news. The honest answers are hidden in the work nobody does.
Creative volume is now a business cost, not a marketing cost.
You need more creative than you used to, just to maintain the same results. Brands without a creative pipeline lose ground every quarter.
Plus the strategic advisory layer, CRO, analytics, tracking, ecommerce strategy, included by default.
Saying no to these is how we say yes to depth.
Three shifts reshaping how Meta works for premium DTC brands. What we're doing about each.
iOS attribution gaps are compounding.
Each year, more of the conversion graph disappears. We over-invest in incrementality testing and probabilistic measurement.
AI-generated creative is flooding the platform.
Saturation is rising fast. The brands winning are leaning harder into distinctive, brand-true creative. Generic AI creative loses.
Creative volume requirements are increasing.
Fewer audiences mean more creative is needed to find pockets that convert. Brands without a creative pipeline fall behind.
Three shifts in how Meta works in 2026, and why they matter for the P&L.
The dashboard is becoming less reliable every year.
More of the conversion graph disappears with each iOS update. Reported CAC drifts further from real CAC. Most leadership teams don't know how far.
AI-generated creative is flooding the platform.
Saturation is rising fast. Generic creative dies. The premium brands winning lean harder into distinctive, brand-true work. Quality is the moat.
Creative is now a structural line item.
You need more creative than you used to just to hold the same results. Brands without a creative pipeline fall behind. The cost has migrated upstream.
Reported CAC on Meta was flat and the dashboard told a happy story, but internal margins were slipping. A four-week incrementality test isolated fatigued creative from new tests. The result: 28% of Meta spend was producing zero incremental orders. Advantage+ was crediting itself for conversions that would have happened anyway.
The fix wasn't more budget. It was a creative testing cadence the team could sustain. $35K/month moved from fatigued creative to new tests. Reported numbers stayed flat. Real performance improved.
Reported CAC was flat. The dashboard told a happy story. Internal margins kept slipping and no one could explain why. A four-week structural test isolated what was actually working from what wasn't. Result: 28% of Meta spend was producing zero new customers. Meta was claiming credit for sales that were already happening.
The fix wasn't more budget. It was less waste. $35K a month moved from spend that was buying nothing into work that actually scaled. Reported numbers stayed flat. Real performance improved. The team finally trusted what they were reporting upward.
Engagement starts at
$3–4k per month, per service.
Most clients bundle two or three services for $9–12k a month.
Brands above $75M GMV typically engage at $6–10k per service, $18–30k bundled.
Month-to-month. No annual contract.
Flat retainer. No percentage of ad spend. Our team is not paid more when you spend more.
"Most agencies make their best margin on your Black Friday. We don't. The rate is fixed at right-sizing and stays there through your peaks, until meaningful growth justifies a conversation."
Jacob Hagberg
Twenty years in premium DTC growth.
Built and led paid media and SEO programs for brands across denim, beauty, footwear, and lifestyle, much of it as white-label fulfillment for other agencies before going direct. Tag-team format on every account. The strategists who start on your work stay on it. Every one has 10+ years in their channel.
"The strategist on your kickoff is the same strategist on your account two years later. That's why we partner with clients for years, not quarters."
We'll show you what we see on your account in real time, walk through what is actually limiting growth, and you decide whether to keep talking.
Thirty minutes. We'll tell you whether you have a Meta problem, or whether your money is being absorbed by attribution and fatigue you can't see.
Introduce yourself→